Write Attention-Grabbing Subject Lines That Generate
Opens, Clicks, And Sales
Enter or update your subject line
subject line
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Word Count
A subject line of six to seven words is ideal. Use the preheader text that will be displayed below your subject line to add more context and increase your open rates.
Character Length
Research has shown that a length of approximately 50 – 60 characters is ideal for subject lines. If the majority of your audience is opening your emails on their phones, you should aim for 40 - 50 characters.
Subject Line Analysis
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COMMON WORDS
Common Words
Form the basic structure for your subject line. Aim for around 20%-30% of common words.
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power Words
POWER WORDS
Grab your reader's attention and move them to action. The best subject lines have at least 1 power word.
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profane Words
PROFANE WORDS
Spammers are becoming more proficient at camouflaging their junk as plausible business email communications.
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emotional Words
EMOTIONAL WORDS
Trigger a response in the reader and have been proven to increase open rates. For a killer subject line, use 3 or more emotional words.
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emoji
EMOJIS
Add flair and personality to your subject line. For a subject line that stands out, add at least 1 emoji.
Number(s)
NUMBERS
Make a promise and build your credibility. Great subject lines contain at least 1 number.
special symbols
SPECIAL SYMBOLS OR PUNCTUATION MARKS
Can help your subject line to get more attention. Consider adding a special symbol or punctuation.
Sentiment
Negative, positive, or neutral sentiment is the attitude or opinion you’re expressing with your subject line.
positive sentiment
Your subject line shows positive sentiment. Awesome! Positive emotions tend to perform the best.
Subject Line Types
PERSONALIZED:
Use a personalized subject line to make things more relevant to your readers.
HOW TO & STORIES:
Work like a charm when your readers are looking for helpful, actionable content.
OFFERS & DEALS:
Clearly state your special offer or deal in the subject line to get the attention you deserve.
EVENTS & CALL TO ACTIONS:
Tell your readers what you want them to do. Start with a strong action verb.
NEWS:
Use for exciting announcements and updates that your readers shouldn’t miss.
GENERIC:
For general messages, you want to get out to your subscribers.
