Improve your subject lines and boost your opens.
Opens, Clicks, And Sales
Enter or update your subject line
A subject line of six to seven words is ideal. Use the preheader text that will be displayed below your subject line to add more context and increase your open rates.
Research has shown that a length of approximately 50 – 60 characters is ideal for subject lines. If the majority of your audience is opening your emails on their phones, you should aim for 40 - 50 characters.
Subject Line Analysis
Form the basic structure for your subject line. Aim for around 20%-30% of common words.
Grab your reader's attention and move them to action. The best subject lines have at least 1 power word.
Trigger a response in the reader and have been proven to increase open rates. For a killer subject line, use 3 or more emotional words.
Add flair and personality to your subject line. For a subject line that stands out, add at least 1 emoji.
Make a promise and build your credibility. Great subject lines contain at least 1 number.
SPECIAL SYMBOLS OR PUNCTUATION MARKS
Can help your subject line to get more attention. Consider adding a special symbol or punctuation.
Negative, positive, or neutral sentiment is the attitude or opinion you’re expressing with your subject line.
Your subject line shows positive sentiment. Awesome! Positive emotions tend to perform the best.