Improve your subject lines and boost your opens.
Opens, Clicks, And Sales
Why you need Email Marketing & Top-Notch Subject Lines
“If you use a poor headline, it does not matter how hard you labour over your copy because your copy will not be read.”
“On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.”
“Email is 20-30 times more effective in generating a purchase than any other tool.”
“Email has an ability many channels don't: creating valuable, personal touches – at scale.”
LOW COST TO START
It’s incredibly easy and budget-friendly to get started with email marketing. Many email service providers even let you reach your first few hundred subscribers for free. Once your subscriber list grows and you’ve seen the first results, you can up your game with more functionality and features.
ROI IS KING
Email is still the most effective marketing channel. For every $1 spent on email, businesses generate on average $44 in return with a conversion rate that’s higher than any other marketing channel. That’s no surprise considering that consumers actually prefer to receive promotional content and messages from businesses via email instead of social media.
OWN YOUR DATA
With email, you won’t be at the mercy of third-party platforms and their algorithms for getting your message out. It’s an open communication platform where you’re in control of when and how your messages reach your readers. Building your subscriber list is a long-term investment that can benefit you for years to come.
Want to instantly improve your email open rates?
As a bonus, we’re giving away 5 Subject Line Hacks, so you can stop guessing and start writing subject lines that get your emails opened.
Enter or update your subject line
A subject line of six to seven words is ideal. Use the preheader text that will be displayed below your subject line to add more context and increase your open rates.
Research has shown that a length of approximately 50 – 60 characters is ideal for subject lines. If the majority of your audience is opening your emails on their phones, you should aim for 40 - 50 characters.
Subject Line Analysis
Form the basic structure for your subject line. Aim for around 20%-30% of common words.
Grab your reader's attention and move them to action. The best subject lines have at least 1 power word.
Trigger a response in the reader and have been proven to increase open rates. For a killer subject line, use 3 or more emotional words.
Add flair and personality to your subject line. For a subject line that stands out, add at least 1 emoji.
Make a promise and build your credibility. Great subject lines contain at least 1 number.
SPECIAL SYMBOLS OR PUNCTUATION MARKS
Can help your subject line to get more attention. Consider adding a special symbol or punctuation.
Negative, positive, or neutral sentiment is the attitude or opinion you’re expressing with your subject line.
Your subject line shows positive sentiment. Awesome! Positive emotions tend to perform the best.